From its inception, with the formation of the Woodstock Transition Initiating Group in June, 2011, Publicity and Community Outreach have been central activities. In our first year we organized “raising awareness” events in the town, consisting of speakers, panels, discussions, and movies. The topics included water, food, waste management, tool exchange, permaculture, seed swap, and the new economy. Some of the movies shown were Transition 2.0, The Power of Community, … This first year culminated, in September of 2012, with our Woodstock Transition Festival. To publicize this event and to inform more Woodstock citizens of our endeavor, we personally visited each business owner in town. Between 200 and 300 people participated at the festival.